Why PPC?

 

Emphasis has always been laid on online marketing by successfully entrepreneurs who are basing their businesses online. The actual benefit of internet marketing over traditional marketing is its global reach. Therefore, marketing is an essential part of the internet and that is the reason why successful people are continuously praising the importance of paid marketing.

There are several advantages that paid marketing or PPC (Pay-Per-Click) is better than Organic Marketing. Organic marketing is unpaid and therefore, doesn’t allow the user to have full control over its operation. Let’s look deeper into the benefits that PPC has to offer.

Pay for Interested People Only

Talking about autonomy over the marketing process, if you invest in PPC you only pay for the person who is actually interesting in the ads. Unlike, traditional advertisements where you pay a certain amount for purchasing the ad, but you are unaware of whether or not a person is actually going to benefit you.

PPC is metered

How would you get to know whether or not you are being benefited from the investment you are making? That’s right, with tradition marketing you never know whether or not you are getting any results. With PPC you have an access to detailed information that can allow you to know about the positive results you are getting.

PPC can provide useful Information

Imagine you have a team for SEO (Search engine Optimization), the team is continuously changing keywords in order to divert the attention of people towards your business. Now compare this situation with PPC that allows you to gauge your demand before a new keyword is making it onto the top. With PPC you avoid human errors that can slow down your marketing standards.

Budget Control with PPC

People normally shy out of investing into PPC based on the fact that connecting one’s credit card or PayPal account is considered dangerous in the context that all their money may be used for online marketing without their consent. The beauty of PPC is that it allows the user to set a cap limit to an account that cannot be crossed and the user has the ability to set it however he/she wishes to.

Right time and right ad

If you wish to target a certain consumer at a specific time you can pretty much do that with a couple of clicks on our PPC portal. Every business maintains a certain consumer kind and the best way to target them is to know the right time and their demographic information, which is the only way to set the focus at the right area.

Twitter Marketing Tips

Technology has managed to change each and every aspect of our lives and businesses in one way or the other. Social media marketing is a fairly new term when it comes to the marketing world; however, it has taken the tech world with a boom!

Due to being a new terminology, not a lot of people are making the right use of it and that is why they eventually shy out of it. If you are one of those people, then I would emphasize on the fact that Social Media Marketing is an extremely effective way of marketing provided that you know how to make the right use of it.

Following are the top 5 tried and trusted tips that can change your game:

Use the RIGHT Hashtags

Let’s take a moment and understand what hashtags actually do. Imagine you own a clothing store, then hashtags will be the clothes that are on display in your store, which means that the people passing by the street would notice the hashtags and decide to whether or not to visit the store. Hashtags serve as a summary to your tweet and there is a higher probability of people reading the hashtags as compared to reading the whole tweet.

Going back to the clothing store example, you definitely want the best clothes to be on display, similar is the scenario with hashtags. Make sure you use relevant hashtags and you can even get help from sources such as Hashtagify or RiteTag.

Do not OVER use Links

Normally when someone is looking to market a product or a service they tend to add the links to the product or their portfolio etc. The problem with adding link is that people get to know that it is something related to marketing and most of these people skip past the tweet.

Addition of a link in a tweet after publishing 5 tweets without adding any links has proven to be a better approach compared to the former.

Add Images

This one should seem simple. Images for eyes are like the bees for flowers. Adding images relevant to the post or the link that you are sharing is best thing you can do to your tweet. Finding an appropriate image for each tweet may seem like a hideous task which can be tackled with the use of Twitshot. Twitshot is a tool you can use to find the right image by simple copying the link you want to share.

Following the Proper Format

This an extremely essential point and  I won’t be exaggerating one bit if I claim that format makes up for 80% of the tweet. There are four essential parts of a tweet that go in order, text, link (optional), @mentions (if applicable) and image, period.

Avoid using mentions in the beginning unless you are replying to a tweet. Also, people normally use the headings of an article as the text which can seem boring; using a quotation from the content would be a far better approach.

Keep the Time factor in mind

Make sure you make use of Twitter Analytics to find the audience that views your tweet the most, geographically. Then combine this knowledge with Tweriod, a tool that lets you find the best time with reference to the location you entered. This way your tweets can make more hits.

Differences between SEO & SEM

Searching for something on the internet is fairly simple for the end-user. We simply enter what we are looking for on Google Search and we open the first result that comes up in order to get our answers. However, this is not as simple as it seems. Imagine the number of websites that would consists of the answer to the query your entered in Google Search, there can be millions of results, but only one websites shows on top, why is that?

There are techniques that go into bringing these websites on the top, namely SEO (Search Engine Optimization) and SEM (Search Engine Marketing). We are going to dig deeper into what these terminologies actually mean and how they are work.

What is SEO?

Search Engine Optimization is a technique that optimizes a website in order to get traffic from a search engine. This is a completely free technique, but requires a list of factors that eventually help in ranking the website higher in a search result.

What is SEM?

Search Engine Marketing is like an umbrella that covers Search Engine Optimization as well. The idea behind SEM is to buy advertisements that relate to the content on a website. When people click those advertisements, they are directed to your website and that is how your rank higher. Keep in mind that SEM requires purchasing of advertisements and is not free unlike SEO.

Advantages of SEO

  1. It is a free technique that is widely being used on the internet because it works!
  2. 80% of the people ignore clicking on advertisements and prefer clicking on actual links that SEO ranks.

Disadvantages of SEO

  1. SEO is a slow process which can take months before it can produce results.
  2. There is no way to evaluate whether SEO is generating any results or not.
  3. Google keeps updating its algorithms, which means SEO techniques have to be changed accordingly.

Advantages of SEM

  1. It is a fast process and you don’t need to rank higher, the advertisements will take care of everything.
  2. New websites can have an immediate boost with SEM and it is an effective option.

Disadvantages of SEM

  1. Buying ads can be costly, especially if you have a competitor with deep pockets.
  2. The number of visitors drops as soon as you stop paying for the ads.
  3. People have started using Ad-blockers that result in the advertisements not showing up on their web searches.